Future International Group

Is offering, a training program in

Product Management In The Pharmaceutical Industry

The course will be held 4 days in Amman – Jordan

From 25 September – 28 September , 2011

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Product Management as a major concept in marketing and specific clues for the product manager in the pharmaceutical industry

This seminar is designed to fulfill a need in the pharmaceutical industry.
Product management encompasses activities such as planning, forecasting, advertising, training, motivating, communicating, scheduling, coordinating, organizing, budgeting and positioning.

Because of the complexity of their responsibilities, many product and marketing managers in the pharmaceutical industry are at a loss to know what to do, when and how to do it.

This programme puts your responsibilities into perspective and gives you the tools and techniques you need to control to entire product management process in pharmaceutical industry.

The basic objective of this seminar is to improve knowledge and skills of product managers, so that they will achieve beneficial marketing and sales goals effectively. In addition, product management relating to pharmaceutical products requires specific skills like developing excellent relations with the field force and other related departments. This course will also be helpful in the area of creating a more effective pharmaceutical marketing team.

Objectives

-to define principles of the product management system
-to complete overview of the role of product management in the pharmaceutical industry.
-to increase creativity and efficiency of product managers
-to focus on strategic planning and profit responsibilities
-to make the product manager familiar with the basic marketing concepts

Who should attend?

This program has been designed for product managers in pharmaceutical field. It is also useful for people who are responsible for developing product managers or who could benefit from exposure to marketing in general, such as sales managers and area managers.

Program outline

-Job and responsibilities of the product manager

-Marketing management and planning

• Importance of marketing plan
• Elements of the marketing planning process
• Product portfolio management

-Market review

• What is a segment
• How to segment a market
• Constructing market system maps

-Evaluation of the product

• Product life cycle concept
• Product positioning
• Market research

-SWOT analyses

• What is SWOT ?
• Doing a SWOT analysis

-Product strategy

• How to develop a product strategy
• Product strategy possibilities

-Product objectives

• Objectives and forecasting

-Promotion

• Understanding promotion
• Communication options
• Message creation and advertising
• Sales force promotion

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Duration:
4 Days Sunday 25 September – Wednesday 28 September , 2011  from 9.00 A.M. to 4.00 P.M.

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Course Language:
The Course will be held in English and Arabic language.

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Fees: $ 650 Participant

The above fees cover, Trainer fee, Handout and Certificates, Coffee break and Lunch.

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For Registration

Fax number: ++962 6 5519674

Or

Email :futurems@orange.jo

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For any inquiries please contact:
Tel: 551 96 76
Fax: 551 96 74
Email :futurems@orange.jo

Best Regards

Nael Baidas
General Manager
Future Intl. Group
Training & Consultancy
Tel: 551 96 76
Fax: 551 96 74
Mobile: 079 556 55 34
email: futurems@orange.jo
www.fig.com.jo