Future International Group

Is offering, a training program in

Product Management In The Pharmaceutical Industry

The course will be held 4 days in Amman – Jordan

From 14 – 17  November, 2011

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Overview

Product Management as a major concept in marketing and specific clues for the product manager in the pharmaceutical industry

This seminar is designed to fulfill a need in the pharmaceutical industry.
Product management encompasses activities such as planning, forecasting, advertising, training, motivating, communicating, scheduling, coordinating, organizing, budgeting and positioning.

Because of the complexity of their responsibilities, many product and marketing managers in the pharmaceutical industry are at a loss to know what to do, when and how to do it.

This programme puts your responsibilities into perspective and gives you the tools and techniques you need to control to entire product management process in pharmaceutical industry.

The basic objective of this seminar is to improve knowledge and skills of product managers, so that they will achieve beneficial marketing and sales goals effectively. In addition, product management relating to pharmaceutical products requires specific skills like developing excellent relations with the field force and other related departments. This course will also be helpful in the area of creating a more effective pharmaceutical marketing team.

Workshop levels

This program has been designed for product managers in pharmaceutical field. It is also useful for people who are responsible for developing product managers or who could benefit from exposure to marketing in general, such as Junior Marketing Managers , Business Development Managers ,sales managers and area managers.

What will you be able to “take-away” from the workshop?

§  You’ll learn about different approaches to product management from different types of organizations, as well as ideas for getting work done through other functional areas.

§  You’ll learn how to strategically evaluate your product portfolio, walk through a typical corporate development process, and prepare for effective launch strategies.

§  You’ll learn how to develop annual marketing plans for your products and services, with a special emphasis on enhancing customer loyalty and profitability.

§  And finally, you’ll learn various ways to add perceived value both to your product  and to your effectiveness as a product  manager.

What topics and areas are covered during the workshop?

What is Product Management

The Role of product Manager in A Pharmaceutical Company

Fundamentals of Marketing

Marketing management and planning

· Elements of the marketing planning process

· Product portfolio management

SWOT analyses

· What is SWOT?

· Doing a SWOT analysis

Segmentation/Targeting/Positioning

Forecasting

Promotion

· Understanding promotion

· Communication options

· Establishing Total Promotion Budget

Marketing Plan

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Duration:
4 Days Monday 14 – Thurssday 17 November  ,2011

from 9.00 A.M. to 4.00 P.M.

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Course Language:
The Course will be held in English and Arabic language.

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Fees: $ 650 Participant

The above fees cover, Trainer fee, Handout and Certificates, Coffee break and Lunch.

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For Registration

Fax number: ++962 6 5519674

Or

Email :futurems@orange.jo

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For any inquiries please contact:
Tel: 551 96 76
Fax: 551 96 74
Email :futurems@orange.jo

Best Regards

Nael Baidas
General Manager
Future Intl. Group
Training & Consultancy
Tel: 009626 551 96 76
Fax:009626 551 96 74
Mobile:0096279 556 55 34
email: futurems@orange.jo

www.fig.com.jo