Future International Group
Is Planning, A Training Workshop in
Product Management in the Pharmaceutical Industry
The course will be held for the first time in Amman – Jordan
From 21 – 24 December, 2014
Overview
This Workshop is designed to fulfill a need in the pharmaceutical industry.
Because of the complexity of their responsibilities, many product and marketing managers in the pharmaceutical industry are at a loss to know what to do, when and how to do it.
This programme puts your responsibilities into perspective and gives you the tools and techniques you need to control the entire product management process in pharmaceutical industry.
Workshop levels
This program has been designed for product managers in pharmaceutical or Medical business. It is also useful for people who are responsible for developing product managers or who could benefit from exposure to marketing in general, such as Junior Marketing Managers, Business Development Managers, sales managers and area managers.
What will you be able to “take-away” from the workshop?
- You’ll learn about different approaches to product management from different types of organizations, as well as ideas for getting work done through other functional areas.
- You’ll learn how to strategically evaluate your product portfolio, walk through a typical corporate development process, and prepare for effective launch strategies
- You’ll learn how to develop annual marketing plans for your products and services, with emphasis on enhancing customer loyalty and profitability.
- And finally, you’ll learn various ways to add perceived value both to your product and to your effectiveness as a product manager.
What topics and areas are covered during the workshop?
- What is Product Management
- The Role of product Manager in A Pharmaceutical Company
- Fundamentals of Marketing
- Marketing management and planning
- Elements of the marketing planning process
- Product portfolio management
- SWOT analyses
- Segmentation/Targeting/Positioning
- Forecasting
- Promotion
- Understanding promotion
- Communication options
- Establishing Total Promotion Budget
- Marketing Plan
Duration:
4 Days Sunday 21 – Wednesday 24 December, 2014
From 9.00 A.M. to 4.00 P.M.
Course Language:
The Course will be held in English and Arabic language.
Fees: $ 650 Participant
The above fees cover, Training fee, Handout and Certificates, Coffee break and Lunch.
For Registration
Email :futurems@orange.jo
For any inquiries please contact:
Tel: 009626551 96 76
Mobile: 00962795565534
Email :futurems@orange.jo
