Understanding the practice of pharmaceutical marketing from both a theoretical and applied perspective. Pharmaceutical marketing management as practiced by the product manager forms the basic perspective of the course. Special emphasis is placed on strategic marketing planning and the writing of the marketing plan.
Targeted Participants:
Product Managers, Senior Product Specialists and Med. Reps. proposed for promotion as product managers, those who are interested in pursuing a career in product management or who want to learn more about the field of product management and product team leaders.
Course duration:
48 Hours
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