A Multinational Nutritional company in KSA is hiring for a Brand Manager position.

Applicants must have a brand management experience, working in an FMCG/consumer durable brand environment (a previous experience in Nutritional Companies is preferred ).

Key Responsibilities:

• To create and own a compelling and ambitious brand vision, outlining innovative growth strategies following recent research insights
• Analyze and look at how the brand is currently positioned in the market and develop targeted consumers insights
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Translating brand strategies into brand plans, brand positioning and go-to-market strategies to take the brand forward.
• Manage annual brand budget.
• Challenge costs and pursue value optimization opportunities.
• Develop and execute the brand communication strategy, showing creative judgment.
• Build strong relationships with teams with a direct follow up in the field visits to ensure.
• consumer propositions are developed with a customer focus and implemented effectively.
• Measuring and reporting the performance of all marketing campaigns against goals (ROI and KPIs) is essential.
• Coordinate cross-functionally to ensure consistency in brand-related decisions.
• Analyze and report on brand performance to determine ROI.
• Monitor market and consumer trends.
• Develop pricing and distribution strategies.
• Responsible to Achieve the target sales through the key accounts in KSA.
• Develop a marketing plan matched with the SFDA regulations regarding the DTC activities either in Pharmacies , Hospitals or Modern Trade.

Skills Required:

• Educated to Degree level (Marketing/Business Studies)
• Highly creative
• Ability to understand key profit & loss data
• Effective interpersonal and influencing skills
• Excellent and proven planning & organizing skills
• Experience of developing and gaining strong retailer relationships
• Able to demonstrate experience of developing brands and understanding consumers
• Up to date with latest trends and marketing best practices
• Comfortable working with numbers, metrics, and spreadsheets
• This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Qualifications:

• Bachelor’s degree (Pharmacy, Vet, related medical or marketing field).
• Experience in digital marketing, brand management or e-commerce focused experience.
• Strong implementer with knowledge of digital experience in driving brands via social media campaigns preferred in DTC.
• Previous experience in the field of FMCG/consumer environment Nutritional Companies is preferred .

• Kindly send the CVs on: managers.vac1@gmail.com