Responsibilities:

•  Marketing Manager will be responsible for strategy and executing digital plans to target audiences at every stage of the conversion funnel to drive growth.
• This role will be responsible for owning the execution and day-to-day optimizations of Paid Social, Native, and Display campaigns in line with the budget.
• We are looking for someone to monitor and analyze performance data to formulate tactical plans to improve brand awareness, website / in-store traffic, and revenue.
• While our new Performance Marketing Manager will ideally have a background working in paid social media management, they should have deep knowledge of data and reporting, Paid Social, Native, Display channels, and experience working with creative teams.
• Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and services offerings.
• Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing, display, affiliate, etc.) that drive high converting customers to our products.
• Operate campaigns on Facebook, Google Display Network, Criteo, Snapchat, Twitter, etc.
• Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance.
• Define and execute an experiment roadmap to improve brand engagement and deliver incremental revenue. Includes A/B testing and launching new channels/campaign types.
• Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our business.
• Duties may change; Team Members may be required to perform other duties as assigned job requirements.

Requirements: 

• Bachelor Degree in Pharmacy or Medicine.
• Experience in Medical Field from 4 to 7 years.
• Preferable in MBA Holder.
• Jeddah Residence.
• Transferrable Iqama is preferred.