Course overview

“Which came first, the chicken or the egg?”

Pharmaceutical companies do not train medical representatives to be able to be hired as product managers to filter the pool. Our course will help you to learn the secrets of pharmaceutical product management and the know- how to build pharma brands either OTC or Rx.

Course content

Difference between sales and marketing.
Market led organizations.
Product Life Cycle.
Market Segmentation.
7P’s Prioritizations.
Marketing Mix.
Promotional Budget.

Who should attend?

Medical Representatives, Product Specialists, Acting Product Managers, Assistant Product Managers, New Product Managers.

Benefits of attending

You can easily answer the questions during the interview to hire a product manager.
You will be capable to be on track when you are a new product manager.
You will be familiar with the marketing terms which product managers use.
You can share in the marketing discussions during meetings.

Duration

Academic part: 4 Hours (investment fees 500 SR or 135 U$D)
Simulation for groups: 4 hours (optional, investment fees 500 SR or 135 U$D)
Simulation for individuals: contact us.

Certificates

promo-PHARMA is a registered training office in Egypt by Chamber of Commerce.
If you would like to add accreditation from UK, additional fees are implemented.
Register online @ http://www.promo-pharma.com/new/services/training.html

Clients

http://www.promo-pharma.com/new/agency/client-list.html
promo-PHARMA is a register vendor at the following companies:
Pfizer, Sanofi, Abbott, abbvie, aspen, Merck …

For more information

Please contact promo-PHARMA team:
WhatsApp: (00966) 562202404
Skype: promo-PHARMA

For trainees outside Jeddah, groups and online courses,
Please email: training@promo-pharma.com
Special offer for affiliate partners and groups.