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bookManagment

أخطاء تسويقية قاتلة

لماذا يفشل التسويق ؟ يحدد عميد علم التسويق فيليب كوتلر عشرة أسباب رئيسية يعتبرها أوجه قصور في ممارسات التسويق المعاصر، منبها إلى أن الأزمة أزمة ممارسة تسويق وليس نظريات تسويق: عدم تركيز وتوجه الشركات نحو التسويق واستهداف العملاء بشكل كاف عدم فهم واستيعاب المؤسسة لعملائها المستهدفين، من حيث الاحتياجات والتغيرات التي تنتابهم. عدم قيام الشركة [...]

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The Trusted Leader

Robert Galford and Anne Seibold Drapeau, The Trusted Leader The book on which this article is based, The Trusted Leader covers the subject of trusted leadership in-depth with plenty of examples that bring theory to life. After introducing the theory, the book presents practical advice for situations frequently encountered by senior leaders.  Table of Contents [...]

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At 16 Sep 2010 - In Managment

Thornton’s 3-C Leadership Model

Numerous theories have been put forth about the many aspects of leadership such as motivation, alignment, and empowerment. However, it is not obvious how these pieces fit together into a coherent model, if they do at all. As such, leadership has a reputation of being an art that is practiced by the lucky few who [...]

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At 16 Sep 2010 - In Managment

Managing People

The effective management of people in an organization requires an understanding of motivation, job design, reward systems, and group influence.   Behavior Modification Operant conditioning is the learning that takes place when the learner recognizes the connection between a behavior and its consequences. Positive reinforcement vs. punishment: rewarding desired behavior vs. punishing undesired behavior. Negative [...]

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At 16 Sep 2010 - In Managment, Small scientific office

Expectancy Theory

 The expectancy theory of motivation has become a commonly accepted theory for explaining how individuals make decisions regarding various behavioral alternatives. Expectancy theory offers the following propositions: When deciding among behavioral options, individuals select the option with the greatest motivation forces (MF). The motivational force for a behavior, action, or task is a function of [...]

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At 15 Sep 2010 - In Managment

The 7 Habits of Highly Effective People

  Summary of Stephen R. Covey’s   In his #1 bestseller, Stephen R. Covey presented a framework for personal effectiveness. The following is a summary of the first part of his book, concluding with a list of the seven habits. Inside-Out:  The Change Starts from Within While working on his doctorate in the 1970′s, Stephen R. [...]

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At 15 Sep 2010 - In Managment, Small scientific office