لماذا يفشل التسويق ؟ يحدد عميد علم التسويق فيليب كوتلر عشرة أسباب رئيسية يعتبرها أوجه قصور في ممارسات التسويق المعاصر، منبها إلى أن الأزمة أزمة ممارسة تسويق وليس نظريات تسويق: عدم تركيز وتوجه الشركات نحو التسويق واستهداف العملاء بشكل كاف عدم فهم واستيعاب المؤسسة لعملائها المستهدفين، من حيث الاحتياجات والتغيرات التي تنتابهم. عدم قيام الشركة [...]
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Marketing Tips
أخطاء تسويقية قاتلة
At 08 Jul 2011 - In Basic skills, Business skills, Community News, Life skills, Manager, Managers' Tips, Managment, Marketing, Marketing Tips, Medical Rep, Product Manager, Sales Tips
9 Winning Marketing Practices
Besides winning business practices, is there a set of winning marketing practices? One frequently hears of one-liner formulas that promise marketing success. Here are nine of the more prominent one-liners: 1. Win Through Higher Quality Everyone agrees that poor quality is bad for business. Customers who have been burned with bad quality won’t return and [...]
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At 21 Nov 2010 - In Basic skills, Business skills, Life & career skills, Marketing Tips, Product Manager
Pharmaceutical Marketing (overview)
Pharmaceutical marketing sometimes called medico-marketing, is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. Evidences show that marketing practices can negatively affect both patients and the health care profession.[1] Many countries have measures in place to limit advertising by pharmaceutical companies. Pharmaceutical company spending on marketing far exceeds that spent [...]
Read More »Branding, Advertising & Promotion
Here are some guidelines on branding, and for planning and managing advertising and promotion activities for small businesses. The principles transfer to very large businesses. In fact many very large organisations forget or ignore these basic rules, as you will see from the featured case-study example. Branding Branding refers to naming a business or product [...]
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At 10 Sep 2010 - In Marketing Tips
