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مكتبة تضم 64 كتاب في الدعايا و التسويق – تحميل مجاني

يقدم لنا اليوم د. أحمد يسري قائمة  قابلة للتحميل لمجموعة كتب منتقاه يصعب الحصول عليها مجتمعة مفيدة جدا لأي شخص يعمل في الدعايا و التسويق , Book No.1 Book name: How to manage your boss Category: Personal skills. Download link: http://www.mediafire.com/?dtznykyvmnn ————— Book No. 2 Book name: The secret. Category: Personal skills. Download link:  http://www.mediafire.com/?tyjfzdhznyz ————————– Book No. [...]

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أخطاء تسويقية قاتلة

لماذا يفشل التسويق ؟ يحدد عميد علم التسويق فيليب كوتلر عشرة أسباب رئيسية يعتبرها أوجه قصور في ممارسات التسويق المعاصر، منبها إلى أن الأزمة أزمة ممارسة تسويق وليس نظريات تسويق: عدم تركيز وتوجه الشركات نحو التسويق واستهداف العملاء بشكل كاف عدم فهم واستيعاب المؤسسة لعملائها المستهدفين، من حيث الاحتياجات والتغيرات التي تنتابهم. عدم قيام الشركة [...]

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تعرف على مديرك

بالطبع سؤال يتبادر الى اذهانا و هو ما هى شخصيه مديرى فى العمل و كيف اتعامل معه و اعرف ما يحبه و ما يكرهه فى هذه المدونه سنتعرف على انواع المديرين عن طريق جون ماير الذى قام بتقسيم المديرين الى اربعه انماط كشخصيات النمط الأول: الشخصية العصامية ومن صفات هذه الشخصيه ١) الانغماس في العمل: [...]

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At 14 May 2011 - In Basic skills, Business skills, Manager

“20 Questions” Get-Acquainted Team Building Activity

Source: Cox, Kathryn J. (editor) 1979, revised 2005. “20 Questions” Get Acquainted Team Building Activity. Columbus, OH: OSU Extension. The original source of this activity is unknown. Variations have been published in several compilations of team building and group training exercises. However, versions were used as early as the 1960’s in Ohio 4-H camp programs [...]

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7 Neurotic Styles of Management

  This is a new point of view to discuss styles of management, I think you’ll like it! 1. The Explosive 2. The Implosive 3. The Abrasive 4. The Narcissist 5. The Apprehensive 6. The Compulsive 7. The Impulsive ====================== 7 Neurotic Styles of Management ====================== ~~~~~~~~~~~~~~~~~~ 1. Explosive ~~~~~~~~~~~~~~~~~~ – Management Style: Moody, destabilizing [...]

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At 25 Aug 2010 - In Manager

11 differences between leaders & managers

1. Leaders do the right things; Managers do things right. 2. Leaders focus on people; Managers focus on systems. 3. Leaders ask what and why; Managers ask how and when. 4. Leaders innovate; Managers administer. 5. Leaders develop; Managers maintain. 6. Leaders inspire trust; Managers rely on control. 7. Leaders have a longer-term perspective; Managers [...]

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At 25 Aug 2010 - In Manager

5 leadership skills that increase engagement

After almost 30 years of research I have determined that there are five essential skills that leaders must have if they are going to succeed in increasing employee engagement. They are: 1. Building Trust. Trust is an essential ingredient in increasing engagement. The first thing leaders need to know about building trust is that it [...]

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At 25 Aug 2010 - In Manager

21 tips for successful leadership

You can bet that you find hundreds of leaders everyday, But we agree with you that successful ones are little!. Set aside one hour each day to absorb new information. Don’t let yourself be the person who is unaware of a major development or situation that needs attention. Recognize the power of questions. Stop thinking [...]

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At 25 Aug 2010 - In Manager

Organisational Character Index (OCI)

Organisational Character Index (OCI) ~~~~~~~~~~~~ ~~~~~~~~ The Organisational Character Index is an instrument that is used to measure the preferences, values and decision making style of a team, department or organisation. Based on the ideas of Swiss psychologist Carl Jung, it applies the theory of “Type” to the organisation. Developed by American author and consultant [...]

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At 25 Aug 2010 - In Manager