• Course Duration:
  • 5 Days, 30 active hrs. – including the academic study + workshop

• Who should attend?

• Product Managers and Senior Product Specialists
• Senior medical reps. prepared for promotion as product managers

• Objectives:

• Brief on the marketing basics
• Define the role and responsibility of a product manager in any organization
• Design a product marketing plan
• How to differentiate in positioning and strategy of promoting the innovative and generic product
• How to design promotional material and how to organize a promotional campaign

• Topics:

• What’s the definition of marketing, what is the basics and fundamentals of marketing 
• What is a product? What is the brand (differences)  
• What is the difference in the strategy between the innovative and generic product
• What is product management process and planning?
• What are the roles and responsibilities of the product manager?
• How to write a product marketing plan either for the innovative or generic product?
• Pharmaceutical market dynamics
• How to use IMS in scanning and benchmarking
• Environmental scanning and SWOT analysis
• Market research and questionnaire design
• Market segmentation, targeting and product positioning
• What is the difference between technical positioning and perceptual positioning?
• Forecasting types and methods  
• Setting objectives matching to the product nature
• Formulating strategic alternatives and selecting the best and more suitable strategy
• Translating strategy into promotional message
• Integrated Marketing Communication (IMC)
  
• Action plan, pre-launch activity and launch plan
• Managing sales force
• The control system (Key performance indicators and Key success factor)

Instructors:          Highly experienced and professional instructors

Timing:                    Sun. 30 September  – Thurs. 4 October , 2012

Location:                Charisma International Training Center – 17 A, Obor buildings, Salah Salem st.,Cairo

Cost/ person:         EGP 2000 (Incl. attendance, printed material, coffee break and Certificate)

Reservation:          Tel./Fax : 02 22619412 (Miss.Nada) – Mobile: 012 326 90 30 (Dr.Ali)

N.B., special discount for groups and corporates

For more details: http://www.facebook.com/charismaint?ref=hl, www.charisma-bic.com