How to prepare a medical brochure

Posted by - Posted in Sunday, 29 January 2012

Online training session with workshop on how to prepare a medical brochure; we will answer the following questions:
What are the different kinds of pharmaceutical advertisements?
What are the elements of any medical brochure?
What is the corporate identity of the product?
What’s the meaning of AIDA?
What’s the meaning of concept?
What’s the creative brief?
Where to add the product attributes and benefits?
What are the common mistakes in preparing medical brochures?

Target Audience:
Product Managers, Associate/Assistant Product Managers, Medical Representatives who are looking for hiring to pharmaceutical marketing.

Lecture     : 4 Hours
Workshop: 1 Hour

Available Accreditation from the British Council


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