Pharmaceutical marketing management

Posted by - Posted in Sunday, 16 September 2012
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  • Course Duration:
    • 5 Days, 30 active hrs. – including the academic study + workshop
  • Who should attend?
    • Product Managers and Senior Product Specialists
    • Senior medical reps. prepared for promotion as product managers
  • Objectives:
    • Brief on the marketing basics
    • Define the role and responsibility of a product manager in any organization
    • Design a product marketing plan
    • How to differentiate in positioning and strategy of promoting the innovative and generic product
    • How to design promotional material and how to organize a promotional campaign
  • Topics:
    • What’s the definition of marketing, what is the basics and fundamentals of marketing 
    • What is a product? What is the brand (differences)  
    • What is the difference in the strategy between the innovative and generic product
    • What is product management process and planning?
    • What are the roles and responsibilities of the product manager?
    • How to write a product marketing plan either for the innovative or generic product?
    • Pharmaceutical market dynamics
    • How to use IMS in scanning and benchmarking
    • Environmental scanning and SWOT analysis
    • Market research and questionnaire design
    • Market segmentation, targeting and product positioning
    • What is the difference between technical positioning and perceptual positioning?
    • Forecasting types and methods  
    • Setting objectives matching to the product nature
    • Formulating strategic alternatives and selecting the best and more suitable strategy
    • Translating strategy into promotional message
    • Integrated Marketing Communication (IMC)
    • Action plan, pre-launch activity and launch plan
    • Managing sales force
    • The control system (Key performance indicators and Key success factor)

Instructors:          Highly experienced and professional instructors

Timing:                    Sun. 30 September  – Thurs. 4 October , 2012

Location:                Charisma International Training Center – 17 A, Obor buildings, Salah Salem st.,Cairo

Cost/ person:         EGP 2000 (Incl. attendance, printed material, coffee break and Certificate)

Reservation:          Tel./Fax : 02 22619412 (Miss.Nada) – Mobile: 012 326 90 30 (Dr.Ali)


N.B., special discount for groups and corporates

For more details:,


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