Certified Marketing Manager (CMM)

Certificate Objectives:

After successfully completing this program, you will be able to:

• Offers experiential analysis to understand the challenges of CMOs and Marketing Managers.
• Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system.
• Emphasizes planning and executing strategic marketing programs.
• Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage.
• Provides a practical framework for planning and controlling of marketing communication programs.

Who Should Attend?

• Sales & Marketing Professionals
• Business Development Team Members
• Customer Service Professionals
• Team Leaders & Supervisors
• Administrators
• HR & Training Professionals
• Accounts Personnel
• Public Relations Professionals

Certificate Outline

• Part 1: Understanding Marketing Management
• Chapter 1. Defining Marketing for the 21st Century
• Chapter 2. Developing Marketing Strategies and Plans
• Part 2: Capturing Marketing Insights
• Chapter 3. Gathering Information and Scanning the Environment
• Chapter 4. Conducting Marketing Research and Forecasting on Demand
• Part 3: Connecting with Customers
• Chapter 5. Creating Long-term Loyalty Relationships
• Chapter 6. Analyzing Consumer Markets
• Chapter 7. Analyzing Business Markets
• Chapter 8. Identifying Market Segments and Targets
• Part 4: Building Strong Brands
• Chapter 9. Creating Brand Equity
• Chapter 10. Crafting the Brand Position
• Chapter 11. Competitive Dynamics
• Part 5: Shaping the Market
• Chapter 12. Setting Product Strategy
• Chapter 13. Designing and Managing Services
• Chapter 14. Developing Pricing Strategies and Programs
• Part 6: Delivering Value
• Chapter 15. Designing and Managing Integrated Marketing
• Chapter 16. Managing Retailing, Wholesaling, and Logistics
• Part 7: Communicating Value
• Chapter 17. Designing and Managing Integrated Marketing Communications
• Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
• Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
• Part 8: Creating Successful Long-Term Growth
• Chapter 20. Introducing New Marketing Offerings
• Chapter 21. Tapping into Global Markets
• Chapter 22. Managing a Holistic Marketing Organization

Performance Evaluation (Optional):

• Performance will be evaluated on the basis of individual or team project deliverables
• Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation
• MSU/MDI Certificate trainer will review the deliverables and provide improvement feedback
• Multiple choice Exam through the Internet or on paper.

General information :

• Duration : 40 Hours
• Fees : 6000 L.E
• Gitex for Training
• EGYPT | Cairo – Alex – Mansoura
• KSA – Qatar – UAE
• E-mail: gitex-it@hotmail.com
• Phone : +201022211012 – +201022211013