Certified Marketing Manager (CMM) احصل علي الشهادة الدولية لمديري التسويق

Posted by - Posted in Sunday, 9 October 2016
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Certified Marketing Manager (CMM)

Certificate Objectives:

After successfully completing this program, you will be able to:

  • Offers experiential analysis to understand the challenges of CMOs and Marketing Managers.
  • Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system.
  • Emphasizes planning and executing strategic marketing programs.
  • Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Provides a practical framework for planning and controlling of marketing communication programs.

Who Should Attend?

  • Sales & Marketing Professionals
  • Business Development Team Members
  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Public Relations Professionals

Certificate Outline

  • Part 1: Understanding Marketing Management
  • Chapter 1. Defining Marketing for the 21st Century
  • Chapter 2. Developing Marketing Strategies and Plans
  • Part 2: Capturing Marketing Insights
  • Chapter 3. Gathering Information and Scanning the Environment
  • Chapter 4. Conducting Marketing Research and Forecasting on Demand
  • Part 3: Connecting with Customers
  • Chapter 5. Creating Long-term Loyalty Relationships
  • Chapter 6. Analyzing Consumer Markets
  • Chapter 7. Analyzing Business Markets
  • Chapter 8. Identifying Market Segments and Targets
  • Part 4: Building Strong Brands
  • Chapter 9. Creating Brand Equity
  • Chapter 10. Crafting the Brand Position
  • Chapter 11. Competitive Dynamics
  • Part 5: Shaping the Market
  • Chapter 12. Setting Product Strategy
  • Chapter 13. Designing and Managing Services
  • Chapter 14. Developing Pricing Strategies and Programs
  • Part 6: Delivering Value
  • Chapter 15. Designing and Managing Integrated Marketing
  • Chapter 16. Managing Retailing, Wholesaling, and Logistics
  • Part 7: Communicating Value
  • Chapter 17. Designing and Managing Integrated Marketing Communications
  • Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  • Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  • Part 8: Creating Successful Long-Term Growth
  • Chapter 20. Introducing New Marketing Offerings
  • Chapter 21. Tapping into Global Markets
  • Chapter 22. Managing a Holistic Marketing Organization

Performance Evaluation (Optional):

  • Performance will be evaluated on the basis of individual or team project deliverables
  • Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation
  • MSU/MDI Certificate trainer will review the deliverables and provide improvement feedback
  • Multiple choice Exam through the Internet or on paper.

General information :

  • Duration : 40 Hours
  • Fees : 6000 L.E
  • Gitex for Training
  • EGYPT | Cairo – Alex – Mansoura
  • KSA – Qatar – UAE
  • E-mail: gitex-it@hotmail.com
  • Phone : +201022211012 – +201022211013

 

 

 

 

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